Business scenario Analysis 06012 Essay Example | Topics and Well Written Essays - 1250 words

Business scenario Analysis 06012 - Essay Example The restaurant was facing lots of problems in the different parts of business. Therefore, this report has produced a set of recommendations for improving the deteriorating condition of the restaurant. The success of the restaurant industry is widely dependent on the different factors. The role of food and service quality, environment of the restaurant, and the price fairness perception has a positive impact on the customer satisfaction and trust. Factors identified in different research provide comprehensive review of the factors that are not doing well in Fabrizio’s restaurant; hence, resulting in declining profits. Therefore, the recommended actions needed to be performed for solving the first problem in hand. The first problem they were facing was related to the menu they serve to their customers. The menu is been the same since the time it starts operations at first place. This menu includes famous English breakfast and some Italian cuisines. This menu was very popular for the tourists in past as well as locals. However, visitors have changed their preferences and going to other restaurants. Especially, those offering other country’s cuisine or traditional Italian food. At first place, Fabrizio’s must initiate the process of including some international cuisines in the menu of their restaurant. The role of food innovation for winning customers and ensuring edge that is not imitable is one of the important ways. As with the change in time, the tastes of the tourists start to change. The tourists are demanding more traditional Italian and international cuisines to be added to the menu of the restaurant along with the previous menu items. Therefore, change in the offered tastes and preferences are important. The innovation can be seasonal such as season in which tourist from certain country are higher in number than innovation shall follow the taste preferences of that country. Also, traditional Italian shall