INTERNET MARKETING MANAGEMENT Assignment , Written report Essay

INTERNET MARKETING MANAGEMENT Assignment , Written report - Essay Example A good website is made-up on AIDA model. "A" means, it attracts the consumer. "I" means it creates interest. "D" means it buoys the consumer's desire for the product. Finally the "A" means that it leads to consumer into an action i-e buying the product. Search Engine Marketing (SEM), which is marketing a website online via search engines, either by improving the site's natural (organic) ranking through search engine optimization (SEO), buying pay-per-click (PPC) ads or purchasing pay-for-inclusion (PFI) listings in website directories, which are similar to offline yellow page listings. Email marketing, which is a method of distributing information about a product or service or for soliciting feedback from customers about a product or service through Email. Email addresses of customers and prospective customers may be collected or purchased. Various methods are used, such as the regular distribution of newsletters or mass mailing of offers related to the company's product or services. Email marketing is essentially the online equivalent of direct mail marketing. Blog marketing, which is the act of posting comments, expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service online Article marketing, which involves writing articles related to your business and having them published online on syndicated article sites. These articles then have a tendency to spread around the Internet since the article services permit re-publication provided that all of the links in the article are maintained. Article marketing can result in a traffic boost for your website, and the distribution of syndicated articles can promote your brand to a wide audience. With the passing of time internet marketing is gaining a lot of popularity day-by-day due to its unique feature: Cost-Effective: It's very cheap to set up a site and very little money is needed to maintain it once it has been set up Nowadays every business is going global. The first step to go global is showing your product to the World and internet is the cheapest and reliable way to advertise your product. Ecommerce has resulted in increase in sales for various businesses due to online sales. This encourages the businesses to develop their websites. Internet is a way of obtaining market research data. Websites are used for marketing research and stuff that help businesses develop new products. Websites for comparisons and evaluations: Let's look at the marketing management techniques adopted by Amazon.com