Case Study Verizon and Disney Example | Topics and Well Written Essays - 1000 words

Verizon and Disney - Case Study ExampleThe customers be alike complaining of the high ticket prices. The customers wipe out been experiencing these issues and because of this, they are not likely to visit the park again. The interior(a) management itself are experiencing major issues. These issues are affected and caused by the increasing external problems. First, the Walt Disney Company is experiencing a sliding attendance figures. Their revenues are decreasing. The lower hotel occupancy rates and dec line of merchandise in attendance tote up up to their problems. And lastly, Walt Disneys capital expenditure is down. Solutions The goal of the telephoner is to more with less. Walt Disney Co. CIO Roger Berry, has been helping to create a cutting-edge technology strategy. This is to restore luster of aging brand and increase efficiencies and boost attendance. The company is vent to introduce IT Convergence such as use of global satellites, smart sensors, wireless technology and runny devices. Walt Disney wanted to promote a more personalized environment with IT at the core. The most visible offspring of the strategy implemented is the 10 ? inch tall stuffed doll, the Pal Mickey. He is the virtual tour study powered by sensors. The idea of this is to give the park goers up to the minute information to preset preferences. The company also wants to make data accessible across all lines of stage business. Another initiative of Walt Disney is the destination weave site called the Magical Gathering. The intention is to boost new revenues and group business bookings. The company also is face to expand digital imaging and let the visitors staying at a Disney hotel use their room television sets to follow and buy photographs taken of them on rides during the day. Berry also says the resort is looking to improve Fastpass. The company wants to have a service that allows visitors to schedule ride times to avoid long lines. RESULT The introduction of the initiat ives is acquiring positive feedbacks from the business analysts. By introducing these strategies, Walt Disney is being able to cut their expenses. They are promoting more services for no increase in expenses. By having more digitalized and personalized environment, they will surely attract more visitors. If the line issues, crowd, and ticket prices are resolved, surely the customers will be more than happy to visit the place again. wing DAgostino, Debra. Case Study Walt Disney World Resorts and CRM Strategy, (2004). Web. 23 April 2011 CASE STUDY VERIZON Problems Two of the Fortune Companies are going to merge. However, they are having issues enhancing an ambitious enterprise CRM program. They are preparing for the enhancement of companys customer decoct and their new brand. Both GTE and ships bell Atlantic had decent CRM visions. But GTE obliged to an outdated technology platform. Bell Atlantic has a different set of issues. Bell Atlantic has a surfeit of single purpose, performa nce centric systems. The company executives themselves are hesitant of the new CRM initiatives because they think it would be too costly and not sustainable. The Vice President for the Database Marketing for Verizon, Leonard, is having a hard time introducing this new initiative because it would mean branch from the start or ground zero. There will be a shift from a convergence focus to customer focus program. This means instilling a new sense of cultural urgency. Thus, he is stuck to a great dilemma whether to go for a broke or launch a bona fide business driven CRM. And this would